Paid search integration
Bring Microsoft Advertising search and audience campaigns into one trusted reporting layer, and measure them next to Google Ads and the rest of your paid mix.
What you can do with Microsoft Ads in Maven
Maven connects Microsoft Advertising (formerly Bing Ads) and models campaign, ad group, ad, and conversion data into a governed metric layer. Measure spend, CPC, CPA, ROAS, CTR, and conversions, watch budget pacing before month-end surprises, and report Microsoft search beside Google Ads so you can see total paid-search performance in one view.
What you can measure
Maven keeps Microsoft Ads numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Media spend reported by ad platforms before Maven commission adjustments
Ad impressions served by connected paid media platforms
Paid ad clicks reported by connected ad platforms
Platform-reported ad conversions at the base ad performance grain
Revenue attributed by the ad platform at the base ad performance grain
Platform-reported conversions on ad performance (UNNEST conversion_actions for action/window detail).
Platform-attributed revenue on ad performance (UNNEST conversion_actions for action/window detail).
Paid ad click-through rate calculated as clicks divided by impressions
Paid media cost per click calculated from raw spend divided by clicks
Platform-attributed return on ad spend calculated from ad revenue divided by raw spend
Platform-reported cost per conversion calculated from raw spend divided by platform conversions
Paid media cost per thousand impressions calculated from raw spend divided by impressions
Platform-reported paid reach where available; daily reach is not deduped across wider periods
Platform-reported link clicks where available
Platform-reported landing page views or page-view conversion proxy where available
Platform-reported add-to-cart events where available
Platform-reported value for add-to-cart events where available
Platform-reported lead events where available
Platform-reported lead value where available
Platform-reported completed registration events where available
Platform-reported initiated checkout events where available
Platform-reported all-conversions count where available
Platform-reported value for all conversions where available
Paid social post reactions where available
Paid social page engagements where available
Paid social post engagements where available
Paid video views where available
LinkedIn one-click lead events where available
Ordered units from commerce-oriented ad platforms where available
Paid social likes where available
Paid social comments where available
Paid social shares where available
Platform-reported paid engagement actions where available
Paid media spend with the workspace commission rate applied
Raw platform spend for rows reported at strict ad grain
Strict ad-level spend with the workspace commission rate applied
Impressions reported at strict ad grain
Clicks reported at strict ad grain
Platform conversions reported at strict ad grain
Platform-attributed revenue reported at strict ad grain
Platform-reported daily reach for strict ad rows
Link clicks reported at strict ad grain
Landing page views reported at strict ad grain
Add-to-cart events reported at strict ad grain
Add-to-cart value reported at strict ad grain
Lead events reported at strict ad grain
Lead value reported at strict ad grain
Completed registrations reported at strict ad grain
Initiated checkouts reported at strict ad grain
All conversions reported at strict ad grain
All-conversion value reported at strict ad grain
Paid social likes reported at strict ad grain
Paid social comments reported at strict ad grain
Paid social shares reported at strict ad grain
Post reactions reported at strict ad grain
Page engagements reported at strict ad grain
Post engagements reported at strict ad grain
Video views reported at strict ad grain
One-click leads reported at strict ad grain
Units ordered reported at strict ad grain
Engagements reported at strict ad grain
Click-through rate for strict ad rows
Cost per click for strict ad rows
Platform-attributed return on ad spend for strict ad rows
Cost per platform conversion for strict ad rows
Cost per thousand impressions for strict ad rows
Privacy-thresholded impressions from Amazon Marketing Cloud
Privacy-thresholded clicks from Amazon Marketing Cloud
Privacy-thresholded conversions from Amazon Marketing Cloud
Privacy-thresholded spend from Amazon Marketing Cloud
Privacy-thresholded attributed sales from Amazon Marketing Cloud
Privacy-thresholded purchases from Amazon Marketing Cloud
Privacy-thresholded unique users from Amazon Marketing Cloud
Campaign impressions reported by Walmart Connect
Campaign clicks reported by Walmart Connect
Campaign spend reported by Walmart Connect
Attributed sales reported by Walmart Connect
Attributed orders reported by Walmart Connect
Attributed units reported by Walmart Connect
Daily spend on the pacing fact; sums to month-to-date over a month-to-date window
Configured campaign monthly budget level as of the latest day in range
Projected month-end spend at current pace as of the latest day in range
Linear-pace expected month-to-date spend as of the latest day in range
Month-to-date spend as a fraction of monthly budget as of the latest day in range
Questions you can ask
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How much did we spend on ads by platform over the last 30 days?
What are the top campaigns by spend?
Show commission-adjusted ad spend by platform
Which campaigns are pacing over budget?
What conversion events did we record last week by platform?
Show rolled-up conversion events by creative
Report templates
Use Microsoft Ads reporting templates to see what needs attention, what can be trusted, and which optional fields need cleanup before the next review.
See when a paid campaign launched and how regional direct and organic performance moved before and after launch.
Requires one identifiable paid campaign, geo-level delivery, and GA4 regional channel history. Results are observational correlation, not causal incrementality.
Track spend against monthly platform targets and keep the agency pacing calendar current in Maven.
The report reads saved workspace/platform targets. Calendar edits use Maven's Media Planning editor and refresh the report after saving.
How it works
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Maven pulls your Microsoft Advertising data (4 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Microsoft Ads
Works well with
FAQ
Maven exposes 93 governed Microsoft Advertising metrics, including Total Ad Spend, Impressions, Clicks, Conversions, Ad Revenue and Conversion Events, each defined once so it means the same thing in every report.
You can break Microsoft Advertising metrics down by Entity Level, Campaign, Ad group, Ad, Ad status, Objective, Commission Rate Percent and Media Budget Currency, and more.
Yes. Microsoft Advertising reports alongside sources like Google Ads, Google Analytics 4, Google Search Console and Shopify. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
Maven syncs Microsoft Advertising automatically: a fast first source pull after connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the source data is fresh before it feeds a trusted reporting workflow.
Yes. Microsoft Advertising lands in the same governed ad-performance layer as Google Ads, so you can compare spend, CPC, CPA, and ROAS side by side and report total paid-search performance in a single view.
Yes. Maven connects to Microsoft Advertising over its official OAuth flow, no password sharing, stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
