CRM integration
Turn GoHighLevel attribution, leads, opportunities, and pipelines into governed reporting your whole agency can trust.
What you can do with GoHighLevel in Maven
Maven connects GoHighLevel and models contacts, opportunities, pipelines, campaigns, and lead activity into governed CRM metrics. Track pipeline value, win rate, average days to close, lead conversion rate, and source quality, break the funnel down by stage, pipeline, owner, or lead source, and tie closed deals back to the Google Ads and Facebook campaigns that sourced them.
GoHighLevel resources
Use these practical guides to turn the connected source into cleaner attribution, stronger client reporting, and better budget decisions.
Map GHL sources, campaigns, qualified leads, opportunities, pipeline, and won revenue before the next client report.
Read the guide Attribution playbookA practical model for reporting GHL source quality from ad spend to qualified leads, opportunities, win rate, and won revenue.
Read the guideWhat you can measure
Maven keeps GoHighLevel numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
CRM deals or franchise-sales leads at deal grain
CRM deal amount for monetary CRM opportunities; FranConnect lead rows have no amount
Pipeline amount weighted by stage probability
Deals marked closed-won at the CRM stage outcome
CRM deals whose stage outcome is won or lost
Average days from creation to close
Average age of currently-open deals in days (creation to today)
Closed-won deals divided by all closed deals
Average CRM deal amount calculated from deal amount divided by deal count
Average number of days open deals have remained in their current pipeline stage
Average CRM forecast probability across deals that provide a forecast probability
Average pipeline-stage probability across represented CRM deals
CRM leads or contacts at lead/contact grain
CRM leads or contacts whose conformed lifecycle stage is marketing-qualified lead
CRM leads or contacts whose conformed lifecycle stage is sales-qualified lead
CRM leads or contacts marked qualified by native or inferred lifecycle evidence
CRM leads or contacts marked converted by native or inferred lifecycle evidence
CRM leads or contacts that resolve to ecommerce customer identity
Marketing-qualified CRM leads divided by all CRM leads
Sales-qualified CRM leads divided by all CRM leads
Qualified CRM leads divided by all CRM leads
Converted CRM leads divided by all CRM leads
CRM leads matched to ecommerce customers divided by all CRM leads
Average native lead score across CRM leads that provide a score
CRM deal association rows or summary counts
CRM deal-to-contact associations where native contact IDs are available
CRM deal-to-account associations where native account IDs are available
CRM stage/property history events plus current-stage observations
Current-stage snapshot observations in the CRM stage history surface
Open deals in the pipeline as of each snapshot date
Open deal amount in the pipeline as of each snapshot date
Probability-weighted open pipeline value as of each snapshot date
Cumulative closed-won deals as of each snapshot date
Cumulative closed-lost deals as of each snapshot date
Deals in the stage as of the snapshot date.
Cumulative closed deal amount as of the snapshot date.
Questions you can ask
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What is our deal pipeline value by stage for deals created in the last 90 days?
Show closed deals by stage
Show average days to close by owner
Show average open deal age by owner
Show open pipeline by stage
Show won and lost deals in the latest pipeline snapshot by stage
Show closed amount by pipeline in the latest pipeline snapshot
How many ServiceTitan bookings did we get in the last 30 days?
Report templates
Use GoHighLevel reporting templates to see what needs attention, what can be trusted, and which optional fields need cleanup before the next review.
A client-ready report that connects GoHighLevel leads and opportunities to spend, source quality, pipeline value, win rate, and won revenue.
Includes GHL-native pageviews and opt-ins only when those fields are verified or instrumented through GA4 or Maven tracking.
A client-ready report that shows which GoHighLevel sources and campaigns created qualified leads, opportunities, pipeline, won deals, and won revenue.
Calls, appointments, form submissions, chats, and GHL-native funnel events appear only when verified fields or mapped events exist.
How it works
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Maven pulls your GoHighLevel data (5 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from GoHighLevel
Works well with
FAQ
Maven exposes 39 governed GoHighLevel metrics, including Deal Count, Deal Amount, Weighted Pipeline, Won Deals, Closed Deals and Avg Days to Close, each defined once so it means the same thing in every report.
You can break GoHighLevel metrics down by Deal Name, Pipeline, Deal stage, Stage Probability, Stage outcome, Source Timezone, Close date and Forecast Probability, and more.
Yes. GoHighLevel reports alongside sources like Google Ads, Facebook Ads, Google Analytics 4 and Google Search Console. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
Maven syncs GoHighLevel automatically: a fast first source pull after connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the source data is fresh before it feeds a trusted reporting workflow.
Yes. Maven models GoHighLevel opportunities and pipeline stages alongside lead source and owner, so you can see pipeline value and win rate by stage and trace which acquisition sources produce the deals that close.
Yes. Maven stores GoHighLevel Private Integration tokens encrypted, scopes each connection to the selected location, and uses the token only to sync the reporting data needed for governed analytics.
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
