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Analytics integration

Microsoft Clarity reporting & behavior

Connect Microsoft Clarity with an API token and add behavior signals to web reporting.

What you can do with Microsoft Clarity in Maven

Maven supports Microsoft Clarity reporting through API token credentials for project-level behavior summaries and session quality signals. Use Clarity beside GA4, Search Console, and paid media sources to add qualitative context to acquisition and conversion reporting.

What you can measure

14 Microsoft Clarity metrics you can use consistently

Maven keeps Microsoft Clarity numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.

Uptime Seconds

Total monitored seconds in an up state across selected checks and dates

Downtime Seconds

Total monitored seconds in a down state across selected checks and dates

Unmonitored Seconds

Total seconds without monitoring coverage across selected checks and dates

Uptime Percentage

Monitored uptime seconds divided by uptime plus downtime seconds as a percentage

Web Performance Score

Average provider-native web performance score across represented page checks

Web Accessibility Score

Average provider-native accessibility score across represented page checks

Web Best Practices Score

Average provider-native best-practices score across represented page checks

Web SEO Score

Average provider-native SEO score across represented page checks

Web First Contentful Paint Ms

First Contentful Paint in milliseconds.

Show all 14 metrics

Web Largest Contentful Paint Ms

Largest Contentful Paint in milliseconds.

Web Cumulative Layout Shift

Cumulative Layout Shift score.

Web Total Blocking Time Ms

Total Blocking Time in milliseconds.

Web Speed Index Ms

Speed Index in milliseconds.

Web Ops Metric Value

Numeric value reported by the provider. Interpret with metric_name and stream.

How it works

Connect Microsoft Clarity, then map the first workflow

No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.

Step 1

Connect Microsoft Clarity

Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.

Step 2

Maven syncs and models the data

Maven pulls your Microsoft Clarity data (1 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.

Step 3

Report, ask, and automate

Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.

What Maven syncs from Microsoft Clarity

Clarity behavior insights

Works well with

Report Microsoft Clarity alongside the rest of your stack

FAQ

Microsoft Clarity reporting questions

What Microsoft Clarity metrics can I report on in Maven?

Maven exposes 14 governed Microsoft Clarity metrics, including Uptime Seconds, Downtime Seconds, Unmonitored Seconds, Uptime Percentage, Web Performance Score and Web Accessibility Score, each defined once so it means the same thing in every report.

What can I break Microsoft Clarity performance down by?

You can break Microsoft Clarity metrics down by Signal Type, Account, Target, Strategy, Performance Score, Accessibility Score, Best Practices Score and Seo Score, and more.

Can I combine Microsoft Clarity with other data sources?

Yes. Microsoft Clarity reports alongside sources like Google Ads, Facebook Ads, Google Search Console, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.

What Microsoft Clarity data does Maven sync?

Maven syncs clarity behavior insights from Microsoft Clarity.

How often does Microsoft Clarity data sync to Maven?

Maven keeps Microsoft Clarity data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.

Is my Microsoft Clarity data secure with Maven?

Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.

Ready to make client reporting easier to run, and easier to defend?

Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.

We'll review the workflow behind one client report

You'll see what Maven can own across data, QA, and delivery

No pitch deck. No pressure. 20 minutes.

Book a Reporting Review